Fruit Value continues to strengthen its position in the European market through the development of its own premium Italian table grape production, a strategic commitment that reinforces the company’s dedication to quality, origin and excellence.
For the 2026 season, the company is working with carefully selected varieties including Victoria, Black Magic, Pink Muscat and Italia, all produced in Italy under continuous supervision from the field through to packing.
Production takes place in specialized growing areas with ideal conditions for table grapes, enabling the company to obtain premium-quality fruit with excellent color, firmness and commercial performance.
Through close crop management and continuous quality control, Fruit Value maintains direct oversight of key aspects such as fruit development, sizing, harvesting and packing processes, ensuring high standards and presentations tailored to international market requirements.
By investing in its own production, Fruit Value strengthens traceability, improves commercial planning and enhances its ability to respond to customer needs, consolidating long-term business relationships built on trust, continuity and service.
