COOKIE POLICY
Última actualización: 01/06/2026
Last updated: 01/06/2026
1. WHAT ARE COOKIES?
The website of FRUIT VALUE, S.L. uses cookies and similar technologies to ensure the proper functioning of the website, improve the user experience, analyze browsing behavior and provide content and services tailored to users’ interests.
Cookies are small text files stored on a user’s device when visiting a website and allow information about browsing activity to be remembered.
2. IDENTIFICATION OF THE DATA CONTROLLER
FRUIT VALUE, S.L.
Tax Identification Number (CIF): B44617165
Registered Office:
Calle Méndez Núñez No. 40
46024 Valencia (Spain)
Email:
info@fruitvalue.com
Website:
www.fruitvalue.com
3. TYPES OF COOKIES USED
Necessary or Technical Cookies
These cookies are essential for the operation of the website and do not require user consent.
They allow, among other functions:
• Website navigation
• Session management
• Security settings
• Form completion
• Privacy preference management
• Access to restricted areas
Analytics or Measurement Cookies
These cookies allow us to measure the number of users and analyze browsing behavior in order to improve our services.
Including:
• Number of visits
• Pages visited
• Time spent on the website
• Device used
• Traffic source
These cookies will only be installed if the user gives consent.
Personalization Cookies
These cookies allow certain user preferences to be remembered.
For example:
• Selected language
• Access region
• Visual settings
Advertising and Marketing Cookies
These cookies allow personalized advertising to be displayed based on the user’s browsing habits.
These cookies will only be installed if expressly accepted by the user.
4. THIRD-PARTY COOKIES
This website may use third-party services that collect information for statistical, advertising or operational purposes.
These may include:
Google Analytics
Purpose:
Statistical analysis of website traffic.
Provider:
Google Ireland Limited.
Google Tag Manager
Purpose:
Management of tags and analytical tools.
Provider:
Google Ireland Limited.
Google Maps
Purpose:
Display of geographical locations.
Provider:
Google Ireland Limited.
LinkedIn Insight Tag
Purpose:
Conversion tracking and advertising campaign analysis.
Provider:
LinkedIn.
Meta Pixel (Facebook and Instagram)
Purpose:
Campaign measurement and remarketing.
Provider:
Meta.
5. LEGAL BASIS FOR PROCESSING
The use of cookies is based on:
Necessary Cookies
The legitimate interest of FRUIT VALUE, S.L. in ensuring the proper functioning of the website.
Analytics, Advertising and Personalization Cookies
The user’s explicit consent.
6. CONSENT MANAGEMENT
When accessing the website for the first time, users may:
• Accept all cookies.
• Reject all non-essential cookies.
• Configure their preferences.
Consent may be withdrawn at any time.
7. COOKIE SETTINGS AND DELETION
Users may configure or delete cookies through their browser settings.
Google Chrome
Cookie management in Chrome
Mozilla Firefox
Cookie management in Firefox
Safari
Cookie management in Safari
Microsoft Edge
Cookie management in Edge
8. COOKIE RETENTION
Cookies may remain installed for different periods depending on their purpose.
Session cookies are automatically deleted when the browser is closed.
Persistent cookies remain stored for the period established by each provider or until deleted by the user.
9. INTERNATIONAL DATA TRANSFERS
Some technology providers may be located outside the European Economic Area.
In such cases, FRUIT VALUE, S.L. will require the implementation of appropriate safeguards as provided for under the General Data Protection Regulation (GDPR).
USERS’ RIGHTS
Users may exercise their rights to:
• Access
• Rectification
• Erasure
• Objection
• Restriction of Processing
• Data Portability
By contacting:
Alejandra.assum@fruitvalue.com
Users may also lodge a complaint with:
Spanish Data Protection Agency (AEPD).
10. CHANGES TO THE COOKIE POLICY
FRUIT VALUE, S.L. may update this Cookie Policy to adapt it to legal, technical or operational changes.
Any modifications will be published on this same page.
