a close up of an orange

Another Value to your Fruit & Vegetables Business

Your new partner in the selection, sale and distribution of quality fruits and vegetables.

There is a new way to conceive fruits and vegetables: let us guide you.

There is a new way to conceive fruits and vegetables: let us guide you. Fruit Value incorporates the experience of a large corporate group in the fruit and vegetable sector and the expertise to write with you a new chapter in the sale and optimization of products and processes.

a person with slices of lime on her eyes
a pile of oranges

Orange

We carefully select specific production areas for oranges from the best regions in Europe and cultivate valuable relationships with the best producers to offer you different types of oranges, packaged in various formats (also on request).

a pile of lemons

Lemon

Selected, controlled, and packaged directly by our group, Fruit Value’s lemons are special and perfect for impressing customers.

grape

Grape

We provide our customers with quality grapes and handle them with the delicacy that this product requires, preserving their quality from harvest to packaging.

a pile of nectarines

Nectarine

When nectarine season arrives, Fruit Value can provide you with an excellent quality product and deliver it to your store’s showcases in an efficient and optimized manner.

a pile of peaches

Peach

We select different types and sizes of peaches to ensure the explosion of taste and quality that your customers deserve. Fruit Value is by your side to bring white and yellow peaches from the best farmers directly to your store.

a pile of peaches

Flat peach

This particular variety of peach is unbeatable in taste. Another successful item at the point of sale, available in various packages.

pomegranate

Pomegranate

Beautiful and delicious, the pomegranate can be offered and sold in different ways. We take care of providing you with all the tools to distribute it in the best possible way: from the right quality control to the choice of packaging and presentation methods.

a pile of grapefruits

Grapefruit

Cousins of oranges, great allies in the store: Fruit Value’s grapefruits are not only beautiful and tasty, but they are also selected by the best producers and controlled daily to provide excellent quality.

a pile of mango

Mango

This tropical fruit has found an excellent audience in stores across Europe: for this reason, we want to give you the best value by selecting and handling it properly.

a pile of avocado

Avocado

Whether they are Hass, Fuerte, or other “greenskin” varieties, the timing of harvest, proper management, and an efficient supply chain are essential. Our long experience and worldwide family collaboration guarantee a 12-month availability, whether green, ripened, or “ready to eat.”

a pile of ananas

Pineapple

Different qualities, different packaging, different delivery methods. From the product shipped by sea to the incredible taste of air- freighted pineapple: your customers will be amazed by the quality of Fruit Value brands.

a pile of asparaguses

Green Asparagus

Green asparagus has developed significantly over the last decade. New varieties and improved management ensure excellent quality for 12 months of the year.

a pile of cherries

Cherries

Harvested and managed daily, controlled, and selected by our team to guarantee the best for your customers: Fruit Value’s cherries are the ideal solution for the most demanding stores. Provided in different types and sizes of packaging.

a pile of pears

Pears

Fruit Value’s complete and guaranteed selection allows you to choose the best pears. Available in various sizes and formats, also customized.

a pile of watermelons

Watermelons

There are watermelons and watermelons, and ours are simply special. Whether dark, striped, yellow, or mini, seedless or with microseeds, with Fruit Value you can diversify your product offer.

a pile of melons

Melon

One of the most loved fruits of all time. Fresh and juicy, they make the summer heat bearable. With Fruit Value’s different varieties, there’s something for every taste. Even as juice or smoothie, they are a refreshing delight.

a pile of apples

Apples

One of the best-selling and traditionally appreciated fruits, one of Fruit Value’s guaranteed references: our apples will amaze your customers and allow you to offer different types of products in various packages, united by the best selection and quality.

a pile of prunes

Plums

Red, yellow, or black. The most delicious varieties are harvested at their optimal ripeness. Whether transported by ship or truck, you can always count on a Fruit Value product.

a pile of apricots

Apricots

Apricots are not all the same. If they are not tasty, the consumer stops buying them for at least a week. Therefore, at Fruit Value, we place particular importance on a tasty and juicy product, and our brand is a guarantee of quality.

a pile of tomatoes

Tomatoes

Our tomatoes come from the most famous crops and the best production areas in Europe. Cluster tomatoes, cherry tomatoes, and round tomatoes: packaged loose or in small formats, they are perfect for high- value stores and supermarkets.

a pile of bell peppers

Peppers

Over the years, we have built valuable partnerships with the best pepper producers: red, green, yellow, and orange, they are harvested, controlled, and packaged according to strict quality standards.

a pile of leeks

Leeks

Our direct growers can supply us with different types of leeks in different seasons of the year: we control them to give you the best and provide them in 5 kg and 10 kg packages.

a pile of courgettes

Zucchini

His majesty the zucchini: green or yellow, standard or round, from 200 to 600 g, is one of the products to which we dedicate research on new cultivation methods.

celery

Celery

Celery continues to grow. Whether ribbed or snack, it is an increasingly loved product, both in summer salads and winter soups. With Fruit Value’s celery, taste and quality are guaranteed.

a pile of cucumbers

Cucumbers

Our producers are specialists in this demanding product. Whether mini, short, elongated, or French cucumbers, to produce a quality product, it starts with the soil.

a pile of eggplants

Eggplants and purple eggplants

We supply different types of eggplants to European supermarkets and stores, supporting them in selecting healthy and genuine products, ensuring the best quality-price ratio, and intelligently managing their operating costs.

garlic

Garlic

We support the best realities in providing quality garlic, cultivated by our partners in the most sought-after areas. Controlled daily and packaged in various standard sizes and on request.

romanesco cabbage

Romanesco cauliflower

The fractal structures of the Romanesco flower are a spectacle on the plate and a very special brother of cauliflower. As specialists in this product, we are a reliable partner in southern Europe.

a pile of broccoli

Broccoli

We supply different types of broccoli with various packaging forms, grown by our direct partners. To give your customers the best.

Traditional products, new methods

Below we present a selection of the product categories that best represent us: a challenge to freshness, quality, and excellence that characterizes our daily work.

From the field to your point of sale.

Controlling all the steps in the supply chain allows the group to guarantee the highest quality and freshness of the product and to support your supermarket with a quality choice.

a person picking fruit from a tree

Cultivation

Thanks to detailed product planning and complete supervision of individual production phases, we can correctly start the first important step in the field.

a group of people working in a factory

Processing

All packaging stages are under the control of our team. From quality control at the entrance of goods to the selection of lots for various programs, to packaging processes until the final approval by our team.

a green and white semi truck

Logistics

Maximum efficiency in time management, maintaining product freshness, and in the most sustainable way possible: this is the goal of our logistics department.

a blue machine with a stack of boxes

Market presence

Our presence in the main European markets allows us to be close to our customers and support them with all the necessary services.

a shopping cart with a bottle and vegetables

Your store

Our products become yours, and our goal is to keep your business at the top.

Different brands to support your business

Fruit Value has built several brands over time to position itself in different markets with a product with an excellent quality-price ratio.

a large building with trucks parked at night

The solidity of an international group, the drive of a lean and innovative company

We have always preserved respect for the land, our partner producers, and our customers with passion in all our companies, both in the Italian parent company and in the European subsidiaries. This is how Fruit Value makes the world of fruits and vegetables more serious and respected. We, as Fruit Value, contribute to making the world of fruits and vegetables more serious and prestigious.


From today with Fruit Value, we want to bring new value to the European market, supporting the most ambitious companies in a new commercial proposal model.

Logo of Fruit Value

FruitValue SL

Calle Andarella, 1
46950 Xirivella, Valencia
SPAIN

NIF: ESB44617165
Tel. +34 962017036