a pair of cherries on a blue background

Values without borders

Selecting and distributing the best fruits and vegetables means giving the customer exactly what they need. Avoiding problems instead of solving them is our duty.

We get to the heart of things to offer you only the best.

We believe in two types of approaches to things: one where you simply look at the surface layer of what you observe, and one where you study, analyze, and try to feel what is deep inside. Like a fruit that is discovered in its true nature when peeled, we believe that the difference lies in the heart of things.

a half of an avocado with a seed inside
a group of tomatoes on a green surface

Our manifesto

Giving our best, doing our best: Commitment, result, honesty, and continuous improvement.

Quality

Quality is not only product or service quality but also a human quality that concerns interpersonal relationships within the supply chain. At Fruit Value, we place great importance on being good people.

a half of a butternut squash

Taking care

Perhaps our most important value: taking care of something and someone, this is the only way to make it grow and sprout. That’s why we “water” the tree of care because what we are and what we want to become depends on it.

an orange with a green stem

Respect

We have a responsibility as professionals and as human beings: towards the land that gives us these fruits, towards the people who allow us to work them, towards the customers who consume the products.

a tomato with a green stem

We look beyond the horizon.

Seeking excellence means acting with foresight. You and your success matter to us; this is our incentive.

oranges on a tree with leaves
Logo of Fruit Value

FruitValue SL

Calle Andarella, 1
46950 Xirivella, Valencia
SPAIN

NIF: ESB44617165
Tel. +34 962017036